The Grooming Kit will appeal to Men looking to groom themselves with a sense of style and elegance, the kit will incorporate natural and rugged textures and materials while still keeping the style and cleanness of the Chanel brand.
The kit will include a wooden, waxed finished box, with the Brand Chanel engraved into the wood, and gold plated. This is to show a contrast between what the male grooming market wants and staying true to the Chanel brand.
The wash bag uses brown leather bag, which is waterproof and cleanly finished, this is because this years fashion like most other things, it is in all shades of brown, especially tan or the so-called ‘antique’ leather. (The Guardian, 2014)
The Beard Oil Bottle uses brown glass and earthy colours to match the leather and wood products but also staying sophisticated, understated and elegant.
The Moustaches Wax is organically created to provide, hold/no shine finish for whatever style you need. The container is made of gold colour metal material, with a leather finish on the lid, with a gold metal plaque holding the brand information.
The beard/face comb is made from a high quality acrylic that has the effect of tortoise shell, as selling and buying tortoise shell is illegal. The comb can be folded and kept in a pocket to keep your beard under control on the go.
The Soup is organically and naturally sourced, only using the most prestigious ingredients with a signature Chanel fragrance. with a leather and gold placed sleeve. so that you don’t make contact with the soap when not wanting to use it. this can be refilled, more information on this is Extension Strategy section.
By Daniel Wembridge
Reference
The Guardian (2014) Fashion archive: Brown leather takes the lead, The Guardian. Available at: http://www.theguardian.com/fashion/2014/nov/20/leather-suede-fashion-1967 (Accessed: 4 April 2015).
WebMD (2015) What to look for in male grooming products, WebMD. Available at: http://www.webmd.com/men/features/lookin-good?page=4 (Accessed: 4 April 2015).
Whitehouse, L. (2014) Room for luxury in male grooming? Dove moves into premium care, CosmeticsDesign.com USA. Available at: http://www.cosmeticsdesign.com/Market-Trends/Room-for-luxury-in-male-grooming-Dove-moves-into-premium-care (Accessed: 4 April 2015).
CHANEL HOMME 